ParkCity June News
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ParkCity Collection: A Hiatus Ends with a Bold Return
After a long hiatus, ParkCity Collection is making a triumphant return, reigniting
the passion that first captivated its community. For years, the brand stepped back to reflect and evolve, leaving fans eager for its signature blend of love, individuality, and bold expression. Now, that wait is over, and the comeback is set to dazzle with fresh designs and a renewed vision.
The journey back begins with a striking new logo, unveiled to signal a new era.
This design merges the heart-infinity motif with geometric and organic curves, reflecting the brand’s core identity in a modern, luxurious way. It’s a visual promise of what’s to come, hinting at the creativity that defines ParkCity.
Leading the relaunch is a June soft launch, kicking off with an exclusive grand
relaunch drop of heart-inspired press-on nails on July 11. These nails will feature Heart Curves Matte and Gradients with a blend of soft, flowing lines with bold
edges, crafted with a palette of Midnight Black, Deep Rose, Golden Amber, and Soft Ivory. Each set includes 15 nails, ensuring a perfect fit with room for extras, priced at $28 on Etsy or $22 directly on Shopify to save $5.
But the excitement doesn’t stop there. ParkCity is pivoting from its clothing roots,
teasing a new collection of clothing designs set to follow. While the brand once thrived on apparel, this shift to nails marks a strategic refresh, with plans to reintroduce clothing, bucket hats, and backpacks in the future. This pivot showcases a thoughtful evolution, responding to consumer trends while staying true to its streetwear heritage.
For fans old and new, the return is personal. A reconnection email on June 15 will
reach out to the original 50-subscriber list, inviting them to rejoin the journey with a sneak peek, while new sign-ups are welcomed to share in the excitement. This community-driven approach, paired with influencer-led Instagram posts, aims to rebuild trust and anticipation.
ParkCity’s hiatus has been a time of growth, and its return promises a fusion of
nostalgia and innovation. With the grand relaunch just around the corner, now’s the time to reconnect and embrace the bold new chapter ahead. Stay tuned via @ParkCityCollection on Instagram for the latest updates!